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Visit Bastrop events put city on map as a destination

Since its inception last fall, Bastrop’s new marketing and tourism arm has splashed one event after another on the city’s calendar.

From car shows to pub crawls — and now with this weekend’s first annual Bastrop Music Festival — Visit Bastrop has hit the ground running on its mission to transform the city into a tourism engine.

Last year, only months after Visit Bastrop was founded as the city’s nonprofit marketing team, events around the city became energized with more people, more local business sales and more tax dollars for the city.

On Veterans Day, the Heroes and Hot Rods car show drew a record number of exhibits and foot traffic to downtown after Visit Bastrop’s major advertising campaign that took to the airwaves, billboards and internet.

Then, over the holidays, an ad campaign for the Lost Pines Christmas Celebration turned up a 22-percent increase in hotel occupancy tax revenue in December, according to the organization’s Communications Director Kathie Reyer.

And the string of events continued: a pub crawl for St. Patrick’s Day, Central Texas’ Tough Mudder event in Smithville and this weekend’s first Bastrop Music Festival — the organization’s most ambitious event.

The four-day music festival, which was organized in partnership with Texas Music Magazine, has sold nearly 1,000 presale tickets, and its auspicious beginnings have compelled organizers to make it an annual event.

Read the full article at Statesman.com