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Interim director hired for Bastrop’s Destination Marketing Organization

The starter board for Bastrop’s Destination Marketing Organization has hired an interim director to help incorporate the organization as a state nonprofit, create bylaws, seat a full board and outline potential funding mechanisms.

Dale Lockett, a destination marketing and tourism industry expert, was tapped to help roll out the organization’s initiation. His first day on the job will be March 13, and the organization’s starter board is aiming to have its nonprofit status, bylaws, full board, mission and vision, identified funding mechanisms and a three-year contract with the city in place in three months.

Lockett has more than 30 years of experience in executive-level destination management, promotion, marketing and sales management, according to his resume.

From 2004 to 2016, Lockett was the president and chief executive officer of the Albuquerque, N.M., Convention and Visitors Bureau, where he managed a staff of about 40 full-time employees and an annual budget between $6 million and $7 million.

Lockett also was assistant executive director of the San Antonio Convention and Visitors Bureau from 2000 to 2004 and was acting executive director for about 16 months during his time there.

He’s also been president and chief executive officer of the Arlington Convention and Visitors Bureau, director of operations for the U.S. Youth Soccer Association in Richardson, and tourism and incentives sales manager for the St. Louis Convention and Visitors Commission, and he’s held executive-level positions at other organizations.

Read the full article at Statesman.com